INFOS
Design and art direction of the visual identity for the international exhibition (www.) watch.swiss, set to travel all around the world for an approximative duration of 10 years (2017-2027). This contemporary and adaptive identity is resumed by a logo system, declined in 5 variants (static and/or animated), each pictured in a precise time frame. This project includes the design of all communication documents, ui/ux design (apps and website) and films. watch.swiss is a project commissioned by the Federation of the Swiss Watch Industry FH, whose aim is to promote and showcase the excellence of the Swiss watchmaking industry, from prestigious brands such as Rolex to more accessible brands like Swatch.
Typefaces:
Euclid Flex & Simplon Mono by Swiss Typefaces
Watches photography:
Elias Amari
For:
Federation of the Swiss Watch Industry FH
Typefaces:
Euclid Flex & Simplon Mono by Swiss Typefaces
Watches photography:
Elias Amari
For:
Federation of the Swiss Watch Industry FH